The 5 people who visit your website and govern everything

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By JOSH JENNER

The 5 Stages of Awareness

1

2

3

4

5

Probably the most important business/marketing blog article you’ll ever read

5

Person 5 – Most Aware

Knows you provide the best service or product to solve their problem need or desire.

You did this through your amazing website ­čÖé

4

Person 4 – Service / Product Aware

They now know the solution that’s best for them.

They are now searching for the best service or product to provide the solution to their problem, need or desire

This is where people check out different companies, compare prices, compare brands and compare value.

How will they pick you ?

3

Person 3 – Solution Aware

Found a solution that might solve their problem, need or desire but the search continues for proof that this solution will work.

They may go back down to level 2 if the solution check search isn’t fruitful.

If they are happy that the solution they found will solve their problem, need or want they move to level 4.

2

Person 2 – Problem aware

This person now has a problem, need or desire.

They are now searching for a solution to their problem, need or desire.

There could be many solutions or just one solution they find in there search.

1

Person 1 – Unaware

Completely unaware: has no problem, need or desire – yet…┬á

Or no urge to search for a solution or unaware that a solution even exits

Add a marketing section on this
How to get them aware - advertising
How to be top on there search
How to be

Problem = My car ices over in the winter, it’s annoying

Need = My car door wont open I NEED to get to work

Desire = I desire a Ferrari

Add examples to help explain the point

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